Nathalie Kyriakou

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Nathalie Kyriakou

Nathalie Kyriakou is a marketing and communications leader with over 20 years of experience bringing ideas to life and creating meaningful impact. Her career spans technology, finance, and consumer goods, always centered on one guiding purpose: making a difference in people’s lives. As Vice President of Marketing and Communications at Nolos, she leads initiatives that protect families, simplify legal and financial services, and increase access to tools that help people feel secure. Outside her corporate work, Nathalie is active in her community, supporting projects that strengthen families, promote education, and provide essential services.

She was born in Beirut and raised in a trilingual household speaking English, French, and Arabic. Growing up in this culturally rich environment gave her the ability to connect with people from different backgrounds—a skill that has shaped her entire approach to marketing and communications.

After earning her Bachelor of Business Administration from HEC Montréal, Nathalie began her professional journey in 2004 as Marketing and Communications Manager at Groupe Deschênes. There, she developed expertise in shaping a brand’s voice, improving its reputation, and aligning marketing strategies with business goals.

In 2010, she joined Rogers Communications in Montréal as Senior Marketing Specialist, where she contributed to acquisition and retention campaigns for consumer services. This role enhanced her abilities in campaign execution, media planning, and creative storytelling. By 2013, she became Marketing and Digital Manager at Beiersdorf, the company behind Nivea. She managed national advertising campaigns, public relations programs, and brand ambassador projects, using digital channels to increase brand awareness and visibility in the Canadian market.

In 2015, Nathalie moved into the financial services sector as a Financing Mortgage Advisor at La Capitale, now Beneva. Over five years, she guided clients through important financial decisions with honesty and transparency. She earned recognition as one of the Top Financial Mortgage Performers for three consecutive years and one of the Top Mortgage Sales Performers for two straight years. Her focus went beyond sales results, building lasting relationships and ensuring clients felt informed and supported.

In March 2022, she became Vice President of Marketing and Communications at Nolos, a growing LegalTech and FinTech company based in Montréal. Nolos focuses on making legal and financial services accessible, affordable, and easy to understand, particularly for families in Quebec. Nathalie directs the company’s brand strategy, positioning, and communications. She plays a central role in defining Nolos’s voice and tone, leading campaigns that highlight the simplicity of services such as digital wills, estate planning, and financial tools. These campaigns are designed to educate and empower people, helping them protect their families, homes, and assets.

Nathalie believes strongly in giving back and creating change through education and awareness. She emphasizes the importance of legal wills and financial planning as key steps in protecting loved ones. Her professional approach is based on trust, empathy, and clarity, making legal and financial services simple and approachable. Fluent in English, French, and Arabic, she connects with Quebec’s diverse communities and ensures Nolos’s message reaches as many people as possible.

Her work has been recognized throughout her career. At La Capitale (now Beneva), she earned top performance awards in financial mortgage sales and financial mortgage performance. She has contributed to national marketing campaigns for well-known brands like Nivea and Rogers, achieving results that combine creativity with measurable impact. At Nolos, her strategic vision has shaped a brand identity built on trust, clarity, and relevance, positioning the company as a leader in accessible legal and financial services for Quebec families.

Nathalie’s commitment extends to her community and church, where she works to help people access resources to protect their families and plan for the future. She values connection, kindness, and family, aiming to make a positive difference in people’s lives.

In her personal life, Nathalie finds inspiration in her family, who are at the center of everything she does. She enjoys traveling, swimming, sailing, and reading, with a special interest in books about leadership, branding, and personal growth. For her, life is about meaningful relationships, shared experiences, and finding joy in both important milestones and everyday moments with those who matter most.

Portfolio Website: https://nathaliekyriakou.com
Portfolio Website: https://nathaliekyriakoumontreal.com

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